Before a Customer Contacts You, They’re Already Making Decisions

A potential customer searches for a business like yours and finds you on Google.

Then they start looking at your reviews, photos, business information, services and maybe your website — often while comparing you with someone else.

So what does your business look like through their eyes?

That’s what we’re going to find out.

What We’ll Do in the Workshop

This is a practical workshop, not 60 minutes of marketing slides.

You’ll use your own business as we work through the session and look at what a potential customer sees when they find and compare you online.

During the workshop, you’ll:

• Look at your business from a potential customer’s point of view
• Identify the trust signals customers see before they contact you
• Check the information, reviews and photos helping customers make their decision
• Learn which improvements are worth prioritising first
• Identify simple changes you can make without becoming a marketing expert
• Leave with a short list of practical next steps for your own business

Bring your business. We’ll do the thinking together.

Does This Sound Familiar?

You know your online presence matters, but working on it keeps getting pushed down the list.

Maybe you’ve wondered:

• What should I actually be improving?
• Do I need more reviews?
• Are my photos helping?
• What are customers seeing when they compare me with competitors?

You don’t need another enormous marketing checklist.

You need to know what matters for your business and what’s worth doing next.

That’s what this workshop is designed to help you work out.

Who Is This Workshop For?

This workshop is for small and local business owners whose customers use Google to find, compare or choose businesses.

That includes trades, home services, health and wellbeing, salons, cafés, retail, professional services and other locally focused businesses.

You don’t need marketing experience, special software or SEO knowledge.

If customers search online for businesses like yours, this workshop is for you.

What You’ll Need

Bring a laptop, tablet or other device you can use to search Google and view your own business online.

You may also want a notebook or somewhere to jot down your priorities.

That’s it.

Hi, I’m Kira

I created Miss K Local to help small businesses make practical improvements to the way they’re found and chosen online.

There’s no shortage of marketing advice telling business owners everything they should be doing.

The harder part is working out what actually deserves your attention — and fitting it around the real work of running a business.

I believe small improvements, repeated consistently, beat overwhelming marketing plans.

No hype. No hundred-point checklist. Just practical improvements you can actually use.

My goal is to make local marketing easier to understand and easier to act on.